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The 2007 French Presidential Elections
Marketing N.Sarkozy: The Presidential Brand
Sociology, political science, even Sun-Tzu have all had something to say about why Nicolas Sarkozy won this year's elections. But what can contextual analysis - and market research - say about it?
One thing that these elections show is how good a tool brand marketing can be in the analysis of political life. Like Blair with New Labour and Cool Britannia, it seems French presidential candidates are now catching up and using marketing to help win their own elections.
This short and hopefully quite fun article tries to explain how the Sarkozy brand was build like any other one.
The full article can be downloaded here.
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