Here are some articles written following some great pieces of research, to share our experience or just for fun.

Soon here: a long article on socio-anthropological research.
Sure enough, ethnography is fashionable these days. In this coming article we look at some points we believe crucial:
- the importance of observation,
- of understanding the context by listening to people when they talk to each other (rather than simply asking questions),
- of choosing the right experts to define the scope and limits of a question
- and eventually, through anthropology, of finding the biggest common ground between cultures rather than the smallest one...

Branding Sarkozy

Sarkozy, a brand? yes, here is a short and hopefully fun analysis of the Sarkozy brand. It won't surprise those familiar with Cool Britania's techniques. It was basically written for some partners around Europe who began asking questions about the new Resident...Download here (right click)

France and money

There is quite a lot to say... Here is a short and visual introduction to this old catholic country's relationship with wealth, money, interest rates and banknotes...Download here (right click)